PITTSBURGH Jan. 11, 2011 /PRNewswire/ -- IMPAQT, a leading Search Engine Marketing firm, was recently selected by Office Depot (NYSE: ODP), a leading global provider of office products and services, to manage the Company's Paid and Organic Search Engine Marketing campaigns. IMPAQT's Client Services, Strategy, Data Management, and Analytics and Decision Support teams will work together to produce the most effective Search Marketing strategy for Office Depot.
"Office Depot selected IMPAQT based upon their experience working with other enterprise-level retail clients in the highly competitive search market space," said Emily Pelosi, Director of Online Marketing for Office Depot. "Office Depot saw an opportunity to leverage IMPAQT's multi-channel analytics-based approach, along with their reputation for delivering a positive return through their Search Marketing initiatives."
IMPAQT's best-in-class client care and attentiveness, coupled with its ability to solve complex Search Marketing problems through its reputable analytics, will help Office Depot drive more traffic to their Web site and stay competitive in this dynamic online landscape.
"We are eager and excited to have the opportunity to apply our expertise in advanced search strategies to Office Depot's SEO and SEM campaigns," says Richard Hagerty, CEO at IMPAQT. "Our goal is to yield the greatest returns for Office Depot's overall marketing dollar. The retail marketplace is extremely competitive and we believe that IMPAQT's ability to plan, execute and continuously upgrade search capabilities across all channels will be imperative to Office Depot's success."
About IMPAQT:
IMPAQT is a privately-held Search Marketing agency helping Fortune 1000 marketers gain revenue, branding, awareness and top Internet rankings through Search-based Paid Placement campaigns and Organic Web site optimization, as well as social media marketing and data integration.
IMPAQT's customized client consulting, coupled with powerful analytics tools and analysis, has catapulted it to the top tier of Search Marketing agencies worldwide. IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 campaigns since its launch in 1999. IMPAQT has doubled its annual growth rate over three years, ranking as one of Inc. Magazine's fastest growing companies. Please visit www.IMPAQT.com to learn more.
About Office Depot
Every day, Office Depot is Taking Care of Business for millions of customers around the globe. For the local corner store as well as Fortune 500 companies, Office Depot provides products and services to its customers through 1,600 worldwide retail stores, a dedicated sales force, top-rated catalogs and a $4.1 billion e-commerce operation. Office Depot has annual sales of approximately $12.1 billion, and employs about 41,000 associates around the world. The Company provides more office products and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 53 countries.
Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com and http://socialpress.officedepot.com.
SOURCE IMPAQT
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