Gander Mountain Boosts Sales with SAS[R] Integrated Merchandise Planning.

SAS Helps Outdoor Gear Retailer Increase Inventory Productivity, Margins

NEW YORK -- Mountain Company has chosen SAS([R]) Integrated Merchandise Planning for merchandise financial planning and merchandise assortment planning. With its diverse customer base and wide range of merchandise and stores, the innovative retailer of outdoor apparel and gear saw SAS, the leader in business analytics software and services, as strategic to increasing sales and margin.

"SAS' deep retail experience and product strength will make a real difference in our sales," said Kerry Graskewicz, Senior Vice President of Inventory Management at Gander Mountain. "The challenging economy pushed us to remodel our approach to assortment planning and inventory management. SAS offered exactly what we need to realize consistent profitability."

"Gander Mountain's many innovations - from range of merchandise and associates who are outdoor enthusiasts to integration across channels - are models in the retail industry," said Diana McHenry, SAS Global Retail Product Marketing. "SAS is helping Gander Mountain get the right product assortments and sizes to diverse stores at the right times. With SAS, Gander Mountain will tailor local assortments to meet customer needs and increase inventory productivity, maximizing sales and margin potential."

Minnesota-based Gander Mountain sells equipment for hunting, fishing, camping, marine and outdoor enthusiasts through 119 stores, the Internet and catalogs branded as Gander Mountain, Overton's and Consumers Marine.

Boosting performance for retailers

SAS Integrated Merchandise Planning helps retailers achieve high performance gains. SAS' unparalleled retail business knowledge coupled with powerful, advanced analytics support flexible lifecycle merchandise planning through a variety of investment, deployment and growth options.

SAS retail customers include Aeropostale, AutoZone, Bakers Footwear, Brooks Brothers, Burger King, Cabela's, Carrefour, Casino, Casual Male, Charming Shoppes, Chico's, The Children's Place, Eddie Bauer, Family Dollar, Gander Mountain, Hallmark, Hudson's Bay Company, JCPenney, Kohl's, Luxottica Retail, Macy's, Mark's Work Wearhouse, Marks & Spencer, Northern Tool & Equipment, Office Depot, S-Group, Sainsbury's, ShopKo, Sport Chalet, Spiegel Brands, Staples, Tesco, Tween Brands, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.

For more information about SAS([R]) Retail Intelligence Solutions and SAS Customer Intelligence Solutions, visit www.sas.com. Visit SAS at the NRF 100th Annual Show and EXPO in Booth 1352.

About Gander Mountain

Gander Mountain Company (www.GanderMtn.com) headquartered in Saint Paul, Minnesota, is the nation's largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle apparel and footwear, products and services. Established in 1960, the Gander Mountain brand has offered an expanding assortment of outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company's owned brands. Focused on a "We Live Outdoors" culture, Gander Mountain dedicates itself to creating outdoor memories. There are 119 conveniently located Gander Mountain lifestyle stores in 23 states and three outlet stores. Customers also may shop at www.GanderMtn.com. For the nearest store location call 800-282-5593 or visit www.GanderMtn.com. Gander Mountain also is the parent company of Overton's (www.overtons.com), a leading catalog and Internet-based retailer of products for boating and other water sports enthusiasts.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW([R]). SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. [R] indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright [c] 2011 SAS Institute Inc. All rights reserved.